LACOSTE
Men's Sport Lifestyle Collection
The sport lifestyle range focuses on athleisure. A young contemporary collection designed for the fashion conscience athlete to wear to and from the court. Less functional, more fashionable.
In SS17 we introduced a capsule to the lifestyle collection that catered for the more premium market. The development of double face jersey and a clean jersey ottoman gave a premium handle whilst technical perforated jacquard ribs, gradient Framis tapes and Framis pockets were key to detailing the sportswear aesthetic.
Illustration by Bella Hepworth
AW16 focused on oversized abstract prints and the development of the all important contemporary sport lifestyle shapes. The double face jersey with subtle silicon embossed branding technique bridges the gap between the performance product in Tennis and the functional fashion pieces in lifestyle. We also collaborated with the women's line to make a coherent global sportswear offering.
